Branding & Identity Systems
Our Branding Packages make it clear to your marketspace who you are, what you do and why people should give you money. We make sure your brand is as distinctive as you are and that you have a timeless brand that you can build a business on.
nbw Identity: natural product packaging that’s not boring
We were asked by Nature Balance Wellness to refresh their brand to help them stand out in the ever-growing natural skin care market. Their competitors all took the same approach - soft colours, "olde time" style typography. We responded by taking their existing...
Creating a good first impression for a PR firm: FPI Communications Identity
FPI Communications is a Toronto based PR firm providing strategic communications counsel for organizations facing challenges, opportunities and change. They specialize in working with food & nutrition, corporate communications, consumer packaged goods government...
easyDNS.com branding system: Hi-tech to hi-touch for an online service
Updating the branding of an established online service can be a challenge. How to update the brand without alienating their present client base and still clarify the unique qualities of who they've grown into and help them grow into larger market opportunities?...
A brand refresh for a complex non-profit organization: Raising the Roof
Raising the Roof is Canada's leading charity working on developing and implementing long-term solutions to Homelessness in Canada. The original identity system, created in the mid 1990s, had trouble dealing with the organizations expanding needs and multi-lingual...
15 Languages – 1 layout: York Region Children’s Aid Society Multilingual Design System
Ontario's York Region is one of the most culturally diverse regions of the country, home to over 15 different languages and cultures. The previous identity used stock photos of fresh faced, happy children. This did not reflect the environment that the organization...