When the Samis+Co law firm rebranded, they moved from a high-floor, downtown office space to a storefront on a busy street, a home to car dealerships since 2011.
What an excellent opportunity to announce the new practice to the neighbourhood during renovations.
Previously a practice focused on insurance industry issues, the new company is expanding into many other legal offerings. As a result, they needed to advertise the latest service offerings.
We used the street-facing floor-to-ceiling windows as a canvas for big, bold messaging with a playful tone to let the neighbourhood know that a law firm with a new kind of attitude is moving in. Playing off the previous tenants, we coined “Full Service Legal” as the center point for messaging.
The best part is that since no street parking is allowed on that part of the street at any time, messages will always be visible to drivers and pedestrians.
The signage helped them bring in a healthy number of new walk-in clients.
