Advertising & Marketing Campaigns - Focused Creative https://focusedcreative.com/work/advertising/ Concept-to-delivery marketing that sharpens your message, elevates your brand, and drives measurable B2B business results, without big agency price tags Fri, 04 Jul 2025 14:06:45 +0000 en-CA hourly 1 https://i0.wp.com/fcc-ca.s3.amazonaws.com/wp-content/uploads/cropped-FC-logo-20172.png?fit=32%2C32&ssl=1 Advertising & Marketing Campaigns - Focused Creative https://focusedcreative.com/work/advertising/ 32 32 70175202 Law Firm re-branding pre-launch strategy https://focusedcreative.com/work/advertising/law-firm-re-branding-pre-launch-strategy/ Fri, 24 Mar 2023 13:39:45 +0000 https://focusedcreative.com/?p=4162 When the Samis+Co law firm rebranded, they moved from a high-floor, downtown office space to a storefront on a busy street, a home to car dealerships since 2011. What an excellent opportunity to announce the new practice to the neighbourhood during renovations. Previously a practice focused on insurance industry issues, the new company is expanding […]

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]]> 4162 “Hey, Buddy!” Fertilizer use public information campaign https://focusedcreative.com/work/advertising/public-information-campaigns-for-fertilizer/ Mon, 22 Oct 2018 22:01:36 +0000 https://focusedcreative.com/?p=525 Lawn fertilizer isn’t exactly the sexiest product category out there, but its proper use can have huge effects on our environment. Ketchum Public Relations on behalf of the Fertilizer Canada needed an approach for a public information campaign to help the average home owner understand and remember the correct use of lawn fertilizer. Fertilizer’s proper […]

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]]> 525 Mutli-channel messaging for non-profits: the Spectra Helpline Elder Abuse Campaign https://focusedcreative.com/work/advertising/mutli-channel-messaging-non-profits-spectra-helpline-elder-abuse-campaign/ Tue, 13 Feb 2018 15:23:46 +0000 https://focusedcreative.com/?p=2461 Spectra Helpline asked us to come up with a new way to build awareness of Elder Abuse issues in Ontario. Elder Abuse effects more than 60,000 Canadians each year. After some research on previous initiatives from other organizations, we realized that the campaigns always focused on elder abuse itself. We decided to talk to people […]

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]]> 2461 Hula Hula : Brewery Advertising https://focusedcreative.com/work/advertising/hula-hula-brewery-advertising/ Mon, 05 Feb 2018 14:23:14 +0000 https://focusedcreative.com/?p=2504 A small ad to introduce folks to Spearhead’s top-selling beer: Hawaiian Style Pale Ale.

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]]> 2504 Spearhead Brewery Recruitment Campaign https://focusedcreative.com/work/advertising/spearhead-brewery-recruitment-campaign/ Fri, 20 Oct 2017 13:31:28 +0000 https://focusedcreative.com/?p=2426 A short, pithy way of grabbing the attention of ideal new employees.

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]]> 2426 Retailer Transit & Billboard Advertising: Factory Tire Winter Promotion https://focusedcreative.com/work/advertising/retailer-transit-billboard-advertising-factory-tire-winter-promotion/ Tue, 26 Jan 2016 21:55:13 +0000 https://focusedcreative.com/?p=1761 What is the best way of reminding drivers that it’s time to purchase new winter tires? Place ads on the back of buses, where drivers can’t help but notice them — while stuck in Toronto’s notorious slow traffic. With only one billboard and a limited outdoor marketing budget, we created a clear and memorable ad […]

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]]> 1761 Song Talk Radio Show & Podcast: Branding & Go To Market Strategy https://focusedcreative.com/work/advertising/song-talk-radio-podcast-radio-show-spot/ Mon, 16 Nov 2015 17:27:41 +0000 https://focusedcreative.com/?p=1739 A short, fully produced radio spot for the Song Talk Radio podcast and radio show all about songwriting.

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]]> 1739 Shareholder Marketing: Tim Horton’s Latté Launch https://focusedcreative.com/work/advertising/shareholder-marketing-tim-hortons-latte-launch/ Mon, 21 Sep 2015 19:04:50 +0000 https://focusedcreative.com/?p=1663 We created this fast and simple video to help Tim Horton’s Shareholders get up to speed with the success of Tim Horton’s launch of their new Latté offering.    

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]]> 1663 Non-profit Backgrounder Videos: Raising The Roof – A Place to Call Home https://focusedcreative.com/work/advertising/non-profit-backgrounder-videos-raising-the-roof-a-place-to-call-home/ Mon, 21 Sep 2015 18:42:23 +0000 https://focusedcreative.com/?p=1648 We created this to provide a quick and comprehensive background video for Raising The Roof, a national non-profit working on long-term solutions to Canada’s homelessness. Different groups of volunteers can be thanked at the end of the video by replacing the closing title card.    

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]]> 1648 Internal Marketing Videos: Chef Boyardee – Driving Growth with the Chef! https://focusedcreative.com/work/advertising/internal-marketing-videos-chef-boyardee-driving-growth-with-the-chef/ Fri, 18 Sep 2015 18:59:42 +0000 https://focusedcreative.com/?p=1633 Using supplied media, original content and a skype interview, we created a video to help employees get up to speed with Chef Boyardee’s new strategy.  

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