When the Samis+Co law firm rebranded, they moved from a high-floor, downtown office space to a storefront on a busy street, a home to car dealerships since 2011. What an excellent opportunity to announce the new practice to the neighbourhood during renovations....
Advertising
From full-page Ads in Trade Magazines, to transit advertising campaigns, to targeted Postcard drops, we make sure that your target client understands who you are, what you do, and why they should buy what you’re selling.
“Hey, Buddy!” Fertilizer use public information campaign
Lawn fertilizer isn't exactly the sexiest product category out there, but its proper use can have huge effects on our environment. Ketchum Public Relations on behalf of the Fertilizer Canada needed an approach for a public information campaign to help the average home...
Mutli-channel messaging for non-profits: the Spectra Helpline Elder Abuse Campaign
Spectra Helpline asked us to come up with a new way to build awareness of Elder Abuse issues in Ontario. Elder Abuse effects more than 60,000 Canadians each year. After some research on previous initiatives from other organizations, we realized that the campaigns...
Hula Hula : Brewery Advertising
A small ad to introduce folks to Spearhead's top-selling beer: Hawaiian Style Pale Ale.
Spearhead Brewery Recruitment Campaign
A short, pithy way of grabbing the attention of ideal new employees.
Retailer Transit & Billboard Advertising: Factory Tire Winter Promotion
What is the best way of reminding drivers that it’s time to purchase new winter tires? Place ads on the back of buses, where drivers can’t help but notice them — while stuck in Toronto’s notorious slow traffic. With only one billboard and a limited outdoor marketing...
Song Talk Radio Show & Podcast: Branding & Go To Market Strategy
A short, fully produced radio spot for the Song Talk Radio podcast and radio show all about songwriting.
Shareholder Marketing: Tim Horton’s Latté Launch
We created this fast and simple video to help Tim Horton's Shareholders get up to speed with the success of Tim Horton's launch of their new Latté offering. https://youtu.be/QQJEniXsjL0
Non-profit Backgrounder Videos: Raising The Roof – A Place to Call Home
We created this to provide a quick and comprehensive background video for Raising The Roof, a national non-profit working on long-term solutions to Canada's homelessness. Different groups of volunteers can be thanked at the end of the video by replacing the...
Internal Marketing Videos: Chef Boyardee – Driving Growth with the Chef!
Using supplied media, original content and a skype interview, we created a video to help employees get up to speed with Chef Boyardee's new strategy. https://youtu.be/45d4kq4tRsk