Spectra Helpline asked us to come up with a new way to build awareness of Elder Abuse issues in Ontario. Elder Abuse effects more than 60,000 Canadians each year. After some research on previous initiatives from other organizations, we realized that the campaigns always focused on elder abuse itself. We decided to talk to people […]
What is the best way of reminding drivers that it’s time to purchase new winter tires? Place ads on the back of buses, where drivers can’t help but notice them — while stuck in Toronto’s notorious slow traffic. With only one billboard and a limited outdoor marketing budget, we created a clear and memorable ad message reinforcing our customers key […]
The “Anyone can” print based advertising campaign for easyDNS.com, targeted new white space sectors in the consumer market who would not necessarily conceive of owning their own domain name. By focusing on virgin market segments, the client can get a much bigger “bang” for their “ad buying buck”. The ads ran in computer papers and […]
Lawn fertilizer isn’t exactly the sexiest product category out there, but its proper use can have huge effects on our environment. Ketchum Public Relations. on behalf of the Canadian Fertilizer Institute, needed an approach for a public information campaign to help the average home owner understand and remember the correct use of lawn fertilizer.