Here’s a tough truth: Your business is forgettable. Not because you’re not amazing at what you do – it’s because people are busy. We often assume others think like us, share our concerns, and notice what we notice. True in some aspects, not so much in others. Your...
Regardless of how big or small your outreach audience is, you should still A/B test your outreach efforts. A/B testing means using two versions of a communication to determine which one generates the best response. These versions are divided randomly among your...
