Shot insights that help small and medium-sized businesses deal with their marketing challenges.
Your Midweek Marketing Morsel is a series of short articles for small and medium businesses and non-profits to help them gain better ROI on marketing efforts If you and your organization have tried different marketing and sales outreach initiatives but they never...
![[graphic] Your Marvellous Midweek Marketing Morsel](https://fcc-ca.s3.amazonaws.com/wp-content/uploads/your-marvelous-midweek-marketing0morsel.png)
I was going to talk about something else this time, but five people have asked me about this, so now seems like the right time. So, should you use AI to generate your marketing messages? The answer is: well, kinda, maybe, sort of—sometimes. My biggest issue with AI...
![[text] Your Monstrously Marvellous Midweek Marketing Morsel](https://fcc-ca.s3.amazonaws.com/wp-content/uploads/Your-Monstrously-Marvellous-Midweek-Marketing-Morsel-.png)
Here’s a tough truth: Your business is forgettable. Not because you’re not amazing at what you do – it’s because people are busy. We often assume others think like us, share our concerns, and notice what we notice. True in some aspects, not so much in others. Your...
![[graphic] Your Midweek Marketing Morsel](https://fcc-ca.s3.amazonaws.com/wp-content/uploads/Marketing-Morsel-Header.png)
Regardless of how big or small your outreach audience is, you should still A/B test your outreach efforts. A/B testing means using two versions of a communication to determine which one generates the best response. These versions are divided randomly among your...