We’re just some people doing the stuff we love.

Based in St. John’s, Canada, Focused Creative provides clients with creative to cut through the noise, delivering the right message to the right audience at the right time.

We specialize in strategy-first solutions, working with clients to define goals and execute solutions to not only meet their goals but also reflect their brand values.

Phil Emery, principal

Focused Creative is led by Phil Emery, a marketing consultant who helps B2B companies communicate their value clearly and effectively. Phil’s work centers on a simple idea: when a message is clear, targeted, and grounded in the buyer’s perspective, marketing becomes far more effective and far easier to execute.

Phil’s career began in an unexpected place: music. Years of writing songs, performing, and promoting his bands taught him how to communicate with audiences and translate ideas into stories people care about. That creative foundation carried into the printing industry, then into design, and ultimately into marketing strategy.

Today, Phil works with small and midsize businesses to clarify their unique selling proposition and strengthen their marketing ROI. His ability to step into the mindset of a target prospect—understanding what connects and what doesn’t, has helped clients simplify their offerings and improve their sales process. One notable project involved repositioning a local AI-driven company from a service-based model to a streamlined subscription product.

Outside of client work, Phil remains active in the music community. He founded the Toronto Songwriters Meetup and co-hosts Song Talk Radio, a podcast dedicated to the craft of songwriting.

Based in St. John’s, Phil is focused on helping B2B companies build clearer messages, stronger brand foundations, and more effective marketing systems.

You can find more of Phil’s side-projects at PhilEmery.ca.